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第三章 单元测试

1、单选题：
Dewu is an app （ ）.
选项：
A:For selling sports clothes and shoes and also share ideas of sports.

B:For listening to music.

C:For watching videos.

答案: 【
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2、单选题：
Which is the symbol of beautiful love in Chinese culture？（ ）
选项：
A:lock

B:hat

C:shoes

答案: 【
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3、多选题：
Which aspects of happiness can be brought to the customers through the products？( )
选项：
A:Ideo-pleasure

B:Psycho-pleasure

C:Socio-pleasure

答案: 【
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4、判断题：
Most of the physical products can’t be touched in the real world.（ ）
选项：
A:对
B:错
答案: 【

5、判断题：
Young people are relatively experienced and rational.（ ）
选项：
A:错
B:对
答案: 【】

6、判断题：
It is no doubt that a product with its own advantages will be more competitive in the market. （ ）
选项：
A:错
B:对
答案: 【】

7、判断题：
The functions of products should be constantly optimized. （ ）
选项：
A:对
B:错
答案: 【】

8、多选题：
The physio-pleasure includes the pleasure of sight, and （ ）.
选项：
A:hearing

B:smell

C:touch

D:taste

答案: 【
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9、多选题：
Product design is a complete activity system which includes ( ) .
选项：
A:market forecasting

B:product decision

C:market survey

D:user study

答案: 【
】

10、判断题：
The translation of “A girl will doll herself up for him who loves her” is “女为悦己者容”. ( )
选项：
A:错
B:对
答案: 【】

第四章 单元测试

1、单选题：
In September 2003, the giant De Beers diamond company launched a massive advertising campaign across the US called ( ) .
选项：
A:“Women of the World, Raise Your Left Hand.”

B:“Women of the World, Raise Your Right Hand.”

C:“Women of the World, Raise Your Hands.”

D:“Women of the World, Raise Your head.”

答案: 【
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2、单选题：
Features tend to bore readers. Make an emotional appeal by putting ( ) in your headline is good.
选项：
A:facts

B:emotion

C:colons

D:Benefits

答案: 【
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3、单选题：
What does C in AIDCA formula refer to? ( )
选项：
A:Connection

B:Community

C:Communication

D:Conviction

答案: 【
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4、多选题：
What is the power of copywriting? ( )
选项：
A:It conveys a key message.

B:It builds brand familiarity.

C:It evokes positive emotions.

D:It makes the reader remember the brand/product.

答案: 【
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5、多选题：
Welcome emails should be ( ).
选项：
A:informative

B:clear

C:Actionable

答案: 【
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6、判断题：
“A diamond is forever”not only promoted the sales of diamonds, but also changed people’s concept of diamond.（ ）
选项：
A:错
B:对
答案: 【】

7、判断题：
What is AIDA? It is an abbreviation for Attention, Interest, Desire and Action.（ ）
选项：
A:对
B:错
答案: 【】

8、判断题：
Research has shown that welcome emails have higher open rates than standard marketing emails.（ ）
选项：
A:错
B:对
答案: 【】

9、判断题：
Headline is the first element of your advertising copy that the readers will see. （ ）
选项：
A:对
B:错
答案: 【】

10、判断题：
In a copy, don’t say it’s “27 meters long”, say it’s “27 meters in length”. （ ）
选项：
A:对
B:错
答案: 【】

第五章 单元测试

1、单选题：
What is “brand identity”? ( )
选项：
A:品牌身份证

B:品牌名

C:品牌识别

D:品牌卡片

答案: 【
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2、单选题：
What is “brand elements”? ( )
选项：
A:品牌识别

B:品牌要素

C:品牌名称

D:品牌知识

答案: 【
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3、单选题：
The corporate identity or in other terms, , refers to the ( ) “personality” projected by a , firm or business.
选项：
A:external

B:internal

C:minor

D:main

答案: 【
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4、单选题：
What is “personal brand”? （ ）
选项：
A:私人品牌

B:资源品牌

C:人力品牌

D:个人品牌

答案: 【
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5、多选题：
How can a powerful brand identity be created? ( )
选项：
A:Establish messaging statements.

B:Competitive study.

C:Understand your brand.

D:Customer analysis.

答案: 【
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6、多选题：
Brand elements include ( ).
选项：
A:color palette

B:marketing materials

C:logo

D:tagline

答案: 【
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7、多选题：
What is the importance of building corporate identity? ( )
选项：
A:Help to engage with the internal as well as external stakeholders to build a long-term association in terms of customer loyalty.

B:Establish consistency of the company.

C:Establish a of the company with respect to the value.

D:Help from the rest of the competitors.

答案: 【
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8、判断题：
Brands help businesses create and keep customers.（ ）
选项：
A:错
B:对
答案: 【】

9、判断题：
Logo is the standard bearer for the entire brand experience and all the Brand Elements. ( )
选项：
A:对
B:错
答案: 【】

10、判断题：
Having a clear vision and outline of the business will give a firm foundation on which you can build the business. ( )
选项：
A:错
B:对
答案: 【】

第六章 单元测试

1、单选题：
When should we start eating according to the western table manners? （ ）
选项：
A:When the food is served.

B:Whenever we want.

C:When all the guests have finished eating.

D:When the hostess asks us to eat.

答案: 【
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2、单选题：
What should we do if attending a western dinner which starts with a formal pray? （ ）
选项：
A:Leave the table and wait until they finish praying.

B:Try to repeat what they say.

C:Distribute food on the table.

D:Just hold hands as they do or sit there politely waiting for them to finish.

答案: 【
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3、单选题：
When would the German philosopher Kant get up every morning? （ ）
选项：
A:6 o’clock

B:5 o’clock

C:8 o’clock

D:7 o’clock

答案: 【
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4、单选题：
Which of the following numbers is detested by the British and Americans? （ ）
选项：
A:8

B:13

C:6

D:4

答案: 【
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5、多选题：
Which of the following are considered as taboo ? （ ）
选项：
A:Calling an elder man son.

B:Calling somebody dog.

C:Talking about death euphemistically.

D:Inquiring for privacy.

答案: 【
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6、多选题：
What are the features of business negotiation? ( )
选项：
A:Aiming for obtaining economic benefits.

B:Regarding punctuality as an essential issue.

C:Putting great stress upon value.

D:Emphasizing strictness and accuracy of the contract terms.

答案: 【
】

7、判断题：
Being late could be nothing in some countries of low time consciousness.（ ）
选项：
A:对
B:错
答案: 【】

8、判断题：
Living apart from parents is considered by Chinese as the right way to repay them .（ ）
选项：
A:错
B:对
答案: 【】

9、判断题：
The Chinese-style dinner is often a show of unity, harmony and happiness .（ ）
选项：
A:对
B:错
答案: 【】

10、判断题：
Without economic benefits, the negotiation could still be regarded，to some degree, as successful.（ ）
选项：
A:错
B:对
答案: 【】

第七章 单元测试

1、单选题：
Which one is NOT the quality for a person’s success. ( )
选项：
A:persistence

B:taking action

C:relaxation

D:keeping curious

答案: 【
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2、多选题：
How can you make youself from a dreamer to an executor? ( )
选项：
A:Think clearly about your advantage.

B:Set up a practical and feasible goal.

C:Give up setting up a perfect plan.

D:Use your specialty to solve other people’s problems.

答案: 【
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3、多选题：
In the process of running business, you should keep an effective communication with（ ）.
选项：
A:customers

B:strangers

C:business partners

D:team members

答案: 【
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4、多选题：
( ) and ( ) will bring a good cooperative relationship. ( )
选项：
A:mutual suspect

B:mutual quarrel

C:mutual tolerance

D:mutual respect

答案: 【
】

5、多选题：
What are the three stages that most entrepreneurs experience during the process of running business? ( )
选项：
A:exciting stage

B:peaceful stage

C:stability stage

D:rock bottom stage

答案: 【
】

6、多选题：
Curiosity is a very important quality of entrepreneurship, and ( ) are good ways to cultivate your curiosity.
选项：
A:keeping prudent

B:having fun and relaxing yourself

C:frequently asking why for the phenomena around you.

D:paying attention to details.

答案: 【
】

7、多选题：
How to cultivate the spirit of self-reflection? ( )
选项：
A:Have a correct understanding or yourself.

B:Listen to your friends’ advice.

C:Reflect on your shortcoming with sincere attitude.

D:To be modest.

答案: 【

8、判断题：
You can think critically about your strength and weakness at exciting stage of running a business.（ ）
选项：
A:错
B:对
答案: 【】

9、判断题：
The things that people are willing to spend time on usually contain a lot of business opportunities. （ ）
选项：
A:错
B:对
答案: 【】

10、判断题：
Keeping away for a moment is a good way to solve mutual disputes because both sides have chance to calm down. （ ）
选项：
A:对
B:错
答案: 【】