第一章 单元测试
1、单选题：
Why is good customer service especially important for a small CVB?
选项：
A:CVBs with excellent customer service tend to attract better employees.
B:Smaller CVBs must maintain higher standards than larger bureaus.
C:Smaller CVBs must work harder to prove their worth to the community.
D:Offering superior service for the same price as larger competitors gives it an advantage.
答案: 【Offering superior service for the same price as larger competitors gives it an advantage.】
2、单选题：
Which of the following CVB services would probably be of least interest to meeting planners?
选项：
A:Identifying community facilities that are bus-friendly
B:Referring meeting planners to local services such as florists, caterers, or professional speakers
C:Providing staff to work conference registration
D:Acting as a reservation agent for conference participants
答案: 【Identifying community facilities that are bus-friendly】
3、单选题：
In what way are motor coach groups different from meeting or convention groups?
选项：
A:Motor coach group participants are much younger.
B:Motor coach group participants tend to come from farther away.
C:Motor coach groups are smaller and go to a destination for sightseeing.
D:Motor coach groups are much larger and arrive at the destination by plane.
答案: 【Motor coach groups are smaller and go to a destination for sightseeing.】
4、单选题：
Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?
选项：
A:The CVB is likely to have contributed to the officials’ campaigns at one time or another.
B:The CVB should already have a good working relationship with local government entities.
C:The CVB knows which officials have the most time for public appearances.
D:Local government officials may also be CVB board members.
答案: 【The CVB should already have a good working relationship with local government entities.】
5、单选题：
Lead generation is an expensive venture for a CVB because:
选项：
A:the bills generated by long-distance phone calls are high.
B:clients charge fees when potential customers are sent to them.
C:advertising expenses are high.
D:of the extensive staff time required.
答案: 【of the extensive staff time required.】
第二章 单元测试
1、单选题：
What is prospecting?
选项：
A:Searching for CVB funding sources
B:Using Internet marketing to attract new clients
C:Networking and meeting with potential clients
D:Finding new potential members for a CVB
答案: 【Networking and meeting with potential clients】
2、单选题：
Which of the following is one of the three main questions when qualifying a prospect?
选项：
A:Does the destination have enough hotel rooms to satisfy the prospect’s requirements?
B:What kind of leisure activities will the event’s attendees want?
C:Does a need exist that the destination can satisfy?
D:How much revenue will the potential event bring to the destination?
答案: 【Does a need exist that the destination can satisfy?】
3、单选题：
How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson?
选项：
A:The list can help the salesperson to decide whether the destination is a good fit for the prospect.
B:It allows the salesperson to help the prospect decide which destination venues would be best for the event.
C:It gives the salesperson the order in which to sell the destination’s strengths.
D:The prospect may think of more questions to ask during the process.
答案: 【It gives the salesperson the order in which to sell the destination’s strengths.】
4、单选题：
A customer’s doubts that must be overcome during the sales process are called typically called:
选项：
A:Liabilities.
B:Concerns.
C:Objections.
D:Opportunities.
答案: 【Liabilities.】
5、单选题：
An objection that deals with something a destination cannot provide is called a:
选项：
A:Limitation.
B:Physical objection.
C:Liability.
D:Misunderstanding.
答案: 【Liability.】
第三章 单元测试
1、单选题：
A consolidated approach to destination marketing is beneficial to tourism businesses because:
选项：
A: pooling resources gives businesses greater buying power than they would have on their own.
B: larger marketing campaigns always yield better results.
C: it is better to concentrate marketing efforts on just one type of media.
D: it allows businesses to cut corners.
答案: 【】
2、单选题：
What is the first step in devising a brand for a destination?
选项：
A: Come up with a catchy slogan.
B: Create a logo.
C: Define the destination’s selling points.
D: Craft a positioning statement.
答案: 【 】
3、单选题：
What is the third step in the AIDA cycle?
选项：
A: determination
B: desire
C: destination
D: decision
答案: 【】
4、单选题：
Brands in the hospitality industry have been successful because:
选项：
A:consumer needs evolve from branded products and services.
B:branded destinations pay little attention to the changing nature of consumer needs.
C:consumers associate value with the brand name.
答案: 【】
5、单选题：
Branding is a collection of ________ in the mind of visitors.
选项：
A: images
B: feedback
C: perceptions
D: motivations
答案: 【】
第四章 单元测试
1、单选题：
In which stage of the product life cycle are distribution channels added as demand for a product increases?
选项：
A:Decline
B:Introduction
C:Maturity
D:Growth
答案: 【】
2、单选题：
What benefit does participating in a community visioning process have for CVBs?
选项：
A:The process helps the CVB to set its budget for the next year.
B:The process gives CVBs greater direct control over the products it is expected to sell.
C:The process helps the CVB raise awareness of the value of tourism to the community.
D:CVBs recruit new employees from the process.
答案: 【】
3、单选题：
A product can experience rebirth instead of decline if the firm:
选项：
A:recreates the product by adding new features or using innovative marketing.
B:sells the product for an extremely low price.
C:allows another company to take over the marketing of the product.
D:significantly increases the advertising budget for the product.
答案: 【】
4、单选题：
The CVB product marketing dilemma is:
选项：
A:Accountability without authority.
B:Private-sector competition.
C:Destination development.
D:Motivation.
答案: 【】
5、单选题：
Over which of the traditional four Ps of marketing do CVBs usually have some control?
选项：
A:Promotion
B:Place
C:Product
D:Price
答案: 【】
第五章 单元测试
1、判断题：
An activity refers to the physical action taken by the CVB functional area. It helps the CVB and its staff to know whether the activity taken reaches its goal.
选项：
A:对
B:错
答案: 【】
2、单选题：
What are the two fundamental topics CVBs deal with in the research process?
选项：
A:visitor studies and convention studies
B:destination research and CVB accountability research
C:visitor profiles and image studies
D:performance indicators and performance measures
答案: 【】
3、单选题：
Which is not included in direct data?
选项：
A:visitor spending
B:economic multiplier
C:payroll
D:jobs produce
答案: 【】
4、多选题：
CVB Performance Reporting process includes the following three functional areas:
选项：
A: travel trade sales
B: convention sales
C: operational definitions and measures
D: marketing and communication
答案: 【 】
5、判断题：
Marketing productivity is measured through the number of visitors.
选项：
A:错
B:对
答案: 【】
第六章 单元测试
1、单选题：
Which of the following is an element of a communications plan?
选项：
A:Television interviews
B:Chairperson
C:Strategy
D:Press releases
答案: 【】
2、单选题：
News releases are written in which format?
选项：
A:Inverted pyramid
B:Hourglass
C:Chronological
D:Freestyle
答案: 【】
3、单选题：
An important question to ask when planning an individual journalist visit to a destination is:
选项：
A:What is the journalist’s favorite restaurant?
B:What kind of rental car would the journalist prefer?
C:What is the story angle the journalist is pursuing?
D:Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?
答案: 【】
4、单选题：
Which of the following people would be the likeliest choice for a spokesperson for a CVB?
选项：
A:A local celebrity
B:Its director of marketing and sales
C:One of its telephone operators
D:A customer service representative
答案: 【】
5、单选题：
A review of strengths and weaknesses and a competitive analysis is which part of an organization’s communications plan?
选项：
A:Target audience
B:Mission or purpose
C:Objectives
D:Situation
答案: 【】
第七章 单元测试
1、单选题：
Which of the following is one of the operational functions of human resources management?
选项：
A:Organizational design
B:Administration of compensation and benefits
C:Recruiting design
D:Training and development in terms of personal and professional growth
答案: 【】
2、单选题：
Which of the following is one of the strategic functions of human resources management?
选项：
A:administration of compensation and benefits
B:compliance
C:organizational design and succession planning
D:employee relations
答案: 【】
3、单选题：
What is the fundamental question of the planning process?
选项：
A:What is the organization meant to achieve, and how will it do that?
B:What does the organization have to offer the public?
C:What is the organization’s ideal profit margin?
D:What does the organization want from its employees?
答案: 【】
4、单选题：
Organizations that strive for continuous and never-ending improvement do which of the following?
选项：
A:Set lofty goals.
B:Make radical changes in the way business is conducted.
C:Set strict requirements for employees.
D:Constantly ask questions.
答案: 【】
5、单选题：
Which of the following descriptions about personal and professional development are true?
选项：
A:It is the development of employee competencies, skills and talents.
B:It is a systematic approach for employees to grow and develop.
C:It is the development of employee knowledge, and related attributes.
答案: 【】
第八章 单元测试
1、判断题：
Tourism destinations in every corner of the globe have the tendency to experience a disaster of one form or another at certain point in their history.
选项：
A:对
B:错
答案: 【】
2、多选题：
What are the common principles in crisis management?
选项：
A: Communication
B: Collaboration
C: Commitment
D: Coordination
答案: 【 】
3、单选题：
Which of the following is not included in the pre-planning phase?
选项：
A: to develop a crisis management plan
B: to establish a communication center
C: to set up communication channels
D: to establish a crisis management team
答案: 【】
4、单选题：
What is the first phase of WCTC responses to 9/11 attacks?
选项：
A: no involvement
B: not prepared, not properly staffed
C: active involvement
D: well prepared
答案: 【】
5、单选题：
How many stage(s) does WCTC’s post-terrorist attack marketing campaign include?
选项：
A: three
B: one
C: four
D: two
答案: 【 】
请先 ！