第一章 单元测试
1、听力训练：
Boao Forum has 300 attendees from 10 different countries.
选项：
A:T
B:F
答案: 【T】
2、听力训练：
After the 2008 world financial crisis, world economy has recovered fully.
选项：
A:F
B:T
答案: 【F】
3、听力训练：
Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
选项：
A:F
B:T
答案: 【T】
4、听力训练：
Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
选项：
A:F
B:T
答案: 【F】
5、听力训练：
China has lifted hundreds of millions of people out of poverty in the past 30 years.
选项：
A:F
B:T
答案: 【T】
6、听力训练：
A Brexit could be the beginning of the destruction of not only the European Union, but also of the entire western political civilization.
选项：
A:T
B:F
答案: 【T】
7、听力训练：
European Council President Donald Tusk received an interview ten days after the referendum.
选项：
A:F
B:T
答案: 【F】
8、听力训练：
Every family members know: Divorce will impose serious harmful effects on all of them.
选项：
A:T
B:F
答案: 【T】
9、听力训练：
Brexit would be bad for the European Union but good in some way for British both economically and politically.
选项：
A:T
B:F
答案: 【F】
10、听力训练：
It will take at least seven years for Britain to put an end to current contractual connections and to negotiate new relationships with the EU if it leaves the union.
选项：
A:T
B:F
答案: 【T】
11、听力训练：
All the people view globalization in a negative and hostile pattern.
选项：
A:F
B:T
答案: 【F】
12、听力训练：
Some people fear that globalization will increase inequality.
选项：
A:F
B:T
答案: 【F】
13、听力训练：
Globalization refers to the increasing integration of world economies.
选项：
A:T
B:F
答案: 【T】
14、听力训练：
Globalization has nothing to do with culture, politics, and environment.
选项：
A:F
B:T
答案: 【F】
15、听力训练：
One side effect of globalization is that benefits brought by global markets cannot be shared by all.
选项：
A:T
B:F
答案: 【T】
16、听力训练：
20th century saw economic growth that has never been seen before.
选项：
A:T
B:F
答案: 【T】
17、听力训练：
Per capita GDP in the richest part of the world has grown two times faster than that in the poorest part of the world.
选项：
A:F
B:T
答案: 【T】
18、听力训练：
Capital movement in the last few decades has been volatile and up to crisis.
选项：
A:F
B:T
答案: 【T】
19、听力训练：
Poorest economies can attract more FDI because of policy package.
选项：
A:T
B:F
答案: 【F】
20、听力训练：
Macroeconomic stability is the least important for benefiting from globalization.
选项：
A:T
B:F
答案: 【F】
21、听力训练：
India exports US$150 billion IT products to the US.
选项：
A:T
B:F
答案: 【T】
22、听力训练：
India is on the wait-and-watch mode to see how the US administration carries on its outsource program.
选项：
A:T
B:F
答案: 【T】
23、听力训练：
India IT industry and government will make all the possible effort to hold the positive dialogue with the US.
选项：
A:T
B:F
答案: 【T】
24、听力训练：
India wants to confirm the US that their technology has made US more competitive and job-creative.
选项：
A:F
B:T
答案: 【T】
25、听力训练：
Donald Trump was the 55th American president.
选项：
A:T
B:F
答案: 【F】
26、听力训练：
US criticizes India’s communication and outreach program.
选项：
A:F
B:T
答案: 【F】
27、听力训练：
‘America First’ pledge was first announced on the inaugural speech.
选项：
A:T
B:F
答案: 【F】
28、听力训练：
Donald Trump vowed that he will rebuild US with his hands.
选项：
A:F
B:T
答案: 【F】
29、听力训练：
Tata Consultancy Services is handling with the upcoming problems in a proactive manner.
选项：
A:T
B:F
答案: 【T】
30、听力训练：
It can be inferred that all Fortune 500 companies are unwilling to make dramatic changes.
选项：
A:T
B:F
答案: 【F】
第二章 单元测试
1、听力训练：
China has been initiating increasing anti-dumping, anti-subsidy, protection measures and special safeguard investigations since its accession to WTO.
选项：
A: T
B: F
答案: 【 F】
2、听力训练：
Both the number and the amount of money involved in these cases have been increasing.
选项：
A: T
B: F
答案: 【 T】
3、听力训练：
China has suffered the most in anti-dumping investigation in the world for nine years running.
选项：
A: F
B: T
答案: 【 T】
4、听力训练：
Starting from 1979 to the end of September 2004, 24 countries and regions launched altogether 665 disputes of anti-dumping, anti-subsidy and special safeguard investigations against Chinese products.
选项：
A: F
B: T
答案: 【 F】
5、听力训练：
In spite of these investigations, China did not suffered a tremendous economic loss in terms of foreign trade.
选项：
A: T
B: F
答案: 【 F】
6、听力训练：
Tensions between the United States and China are increasing over exchange rate issues.
选项：
A: F
B: T
答案: 【 F】
7、听力训练：
On the U.S. side, the tensions between the two countries is tied to Trump’s promise to reduce a trade deficit with China.
选项：
A: T
B: F
答案: 【 T】
8、听力训练：
On the Chinese side, the ruling Communist Party is trying to develop the country’s economy, especially service-sector companies.
选项：
A: F
B: T
答案: 【 F】
9、听力训练：
Last year, Chinese consumers formally boycotted South Korean goods after South Korea accepted a U.S.-made anti-missile system.
选项：
A: T
B: F
答案: 【 F】
10、听力训练：
Observers do not see any signs of an organized campaign in China to reject U.S. goods yet.
选项：
A: T
B: F
答案: 【 T】
第三章 单元测试
1、单选题：
Which of the following is not a macroeconomic goal?
选项：
A:low inflation
B:economic growth
C:full employment
D:social security
答案: 【
2、单选题：
__________ is responsible for making and implementing a country’s monetary policy.
选项：
A:central bank
B:central government
C:the banking industry
D:ministry of finance
答案: 【
3、单选题：
__________ is responsible for making a country’s fiscal policy?
选项：
A:tax authority
B:local governments
C:central bank
D:ministry of finance
答案: 【
4、单选题：
Which of the following words means similar to “rise”?
选项：
A:wane
B:ebb
C:plunge
D:soar
答案: 【
5、单选题：
Which of the following words means similar to “decline”?
选项：
A:surge
B:recover
C: pickup
D:collapse
答案: 【
6、单选题：
Which of the following statements about Alan Greenspan is correct?
选项：
A:He believes a central banker should burst a bubble by raising interest.
B:He is a great central banker and he has never made big mistakes.
C:He managed monetary policy according to classic economic theory.
D:He is not dogmatic at all.
答案:
7、单选题：
The mopping-up strategy is __________ .
选项：
A:a fiscal policy strategy to address welfare problems
B:a monetary policy strategy to deal with consequences
C:a strategy that deals with financial crisis
D:a strategy that cares about trade deficit
答案: 【】
8、单选题：
What is irrational exuberance?
选项：
A:bubble
B:extravagant expenditure
C:wrong investment
D:extra cost
答案: 【
9、单选题：
State governments in the USA are __________ .
选项：
A:unable to issue bonds
B:possible to go bankrupt
C:responsible for federal deficit
D:unable to levy tax
答案: 【
10、单选题：
when oil price goes up, British Airways’ stock will
选项：
A:be hard to say
B:fall
C:rise
D:not change
答案: 【
11、单选题：
An account that two or more people hold is a _____ .
选项：
A:checking account
B:term-deposit account
C:joint account
D:savings account
答案: 【
12、单选题：
In order to withdraw money the bank requires your _____ .
选项：
A:interest
B:depositor
C:signature
D:principal
答案: 【
13、单选题：
The bank records all transactions of an account in the customers’ _____ .
选项：
A:withdrawal slip
B:checkbook
C:passbook
D:assets
答案: 【
14、单选题：
Many banks work with so many different customers and accounts that they need _____ to record all transactions.
选项：
A:computers
B:deposit slips
C:parties
D:checks
答案: 【
15、单选题：
You have to _____ your check in order to cash it.
选项：
A:accommodate
B:withdraw
C:compute
D:endorse
答案: 【
16、单选题：
The bank charges a _____ to cover the cost of bookkeeping.
选项：
A:fee
B:transaction
C:commission
D:payee
答案: 【】
17、单选题：
I wrote a check for more money than I have in my account. I’m afraid I’m _____ .
选项：
A:liquid
B:overdrawn
C:insufficient funds
D:minimum balance
答案: 【
18、单选题：
The monthly statement gives you a record of all the _____ of your checking account.
选项：
A:demand deposits
B:cancelled checks
C:credit history
D:transactions
答案: 【】
19、单选题：
A check that can be signed over to a third party is _____ .
选项：
A:overdrawn
B:subtracted
C:negotiable
D:flexible
答案: 【
20、单选题：
“You are allowed to write up to ten checks without a service charge.”“That’s all? You mean ten checks is the _____?”
选项：
A:balance
B:maximum
C:interest
D:minimum
答案: 【
21、单选题：
If you need money I can _____ you some.
选项：
A:disperse
B:lend
C:pay back
D:borrow
答案: 【
22、单选题：
When my friend needed a loan he offered the bank his house as _____.
选项：
A:mortgage
B:debt
C:collateral
D:term
答案: 【
23、单选题：
James has not paid back two loans. He must have a terrible _____ .
选项：
A:credit rating
B:principal
C:interest
D:charge card
答案: 【
24、单选题：
If you _____ your car loan, the bank will take possession of your car.
选项：
A:default on
B:finance
C:pay off
D:compute
答案: 【
25、单选题：
In order to calculate the monthly payments on your loan, the bank adds the interest to the _____ and divides the total by the number of months.
选项：
A:charge account
B:principal
C:duration
D:tenure
答案: 【
第四章 单元测试
1、听力训练：
Apple’s sales has fallen continuously for 5 years in China.
选项：
A:F
B:T
答案: 【】
2、听力训练：
One key factor that has won Apple customer loyalty is its iOS operating ecosystem.
选项：
A:F
B:T
答案: 【】
3、听力训练：
Apple Inc. and Google Inc. occupy the No. 1 and No. 2 brands on the list and Amazon entered the top 10, with 41 percent increase in brand value.
选项：
A:T
B:F
答案: 【
4、听力训练：
The combined value of the top five US tech giants was worth a quarter of the total value.
选项：
A:F
B:T
答案: 【】
5、听力训练：
China Mobile has become the most valuable Chinese brand, followed by Alibaba Group Holdings Ltd and Tencent Holdings Ltd.
选项：
A:F
B:T
答案: 【】
6、听力训练：
The three companies were listed in the top 20 of the 100 most valuable Chinese brands in 2017 released by BrandZ.
选项：
A:F
B:T
答案: 【】
7、听力训练：
Tencent’s share price has surged 60% over the last one year.
选项：
A:F
B:T
答案: 【】
8、听力训练：
Twelve years ago there was only one Chinese brand that managed to squeeze into the top 13 best global 100 brand list.
选项：
A:T
B:F
答案: 【】
9、听力训练：
The Chinese brand value now accounts for 11 percent of the total reaching $937 billion.
选项：
A:F
B:T
答案: 【】
10、听力训练：
The Chinese brands have a bright future in the world because China is moving towards consumer-driven economy that places importance on quality of the product and services.
选项：
A:T
B:F
答案: 【】
11、听力训练：
Companies still cannot gauge the effectiveness of advertising now as they failed to do 100 years ago.
选项：
A:T
B:F
答案: 【】
12、听力训练：
Because Facebook and Google can track people’s online habits, they tend to know what people are likely to buy and put the right ads in front of them.
选项：
A:T
B:F
答案: 【】
13、听力训练：
A recent study on eBay discovered that online ads have huge effect on traffic.
选项：
A:F
B:T
答案: 【】
14、听力训练：
Lucas did researches and published papers on the dynamics of college ranking and book reviews.
选项：
A:F
B:T
答案: 【】
15、听力训练：
Most advertisers don’t believe that search engine ads will be more effective than static banner ads.
选项：
A:T
B:F
答案: 【】
16、听力训练：
Digital media ad spending is expected to exceed 50% by 2018 and some advertisers are increasing spending on search ads.
选项：
A:F
B:T
答案: 【】
17、听力训练：
Yelp’s business model is to sell ads to small businesses, which give those firms’ listings prime position atop search results and then attract more customers.
选项：
A:F
B:T
答案: 【】
18、听力训练：
Luca and Dai created a randomized sample of 7,210 U.S. restaurants to see the traffic change results with and without search ads.
选项：
A:F
B:T
答案: 【】
19、听力训练：
Even if when the experiment of Luca proved Yelp ads worthless the Yelp still finds it useful because they can find alternative ways to make money and help customers.
选项：
A:F
B:T
答案: 【
】
20、听力训练：
Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.
选项：
A:T
B:F
答案: 【】
21、听力训练：
Jack Trout concept of positioning has been used by countless NGOs and NPOs.
选项：
A:F
B:T
答案: 【】
22、听力训练：
Jack Trout and his partner Al Ries have published books that are widely influential.
选项：
A:T
B:F
答案: 【】
23、听力训练：
Jack Trout’s clients did not include agencies in American government or political parties.
选项：
A:F
B:T
答案: 【】
24、听力训练：
The book “Positioning: the Battle for Your Mind” was first published in 1969.
选项：
A:T
B:F
答案: 【】
25、听力训练：
Companies should develop a lasting identity by being connected to a simple idea or a story.
选项：
A:F
B:T
答案: 【】
26、听力训练：
Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.
选项：
A:T
B:F
答案: 【】
27、听力训练：
The very idea of Marketing Warfare is to treat marketing campaign as a battle and a competitive edge.
选项：
A:F
B:T
答案: 【】
28、听力训练：
“We try harder” is the advertising slogan of Hertz, a long-time rival of Avis.
选项：
A:T
B:F
答案: 【】
29、听力训练：
The best branding image for US is to present itself as the world’s last superpower.
选项：
A:T
B:F
答案: 【】
30、听力训练：
Good marketing is to tell good stories consistently from past to future.
选项：
A:F
B:T
答案: 【】
第五章 单元测试
1、听力训练：
So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.
选项：
A:T
B:F
答案: 【】
2、听力训练：
According to the report, time spent with digital media among adults is steadily increasing in three largest countries of Western Europe because of the mobile device use.
选项：
A:F
B:T
答案: 【】
3、听力训练：
The report predicts time spent with digital media will overtake time spent in watching nondigital TV for the first time in both France and Germany this year.
选项：
A:F
B:T
答案: 【】
4、听力训练：
The overall nonvoice mobile device time has expanded its lead over desktop/laptop-based digital media consumption both in the UK and in Germany.
选项：
A:F
B:T
答案: 【】
5、听力训练：
This year, eMarketer expects digital will draw the largest share of adults’ time spent with media in UK and Germany for the first time.
选项：
A:T
B:F
答案: 【
6、听力训练：
Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.
选项：
A:F
B:T
答案: 【】
7、听力训练：
The research in Singapore evaluates the organizations’____.
选项：
A:areas planned to outsource or recruit for
B:approaches of the issue of digital marketing training
C:digital marketing skills gaps and digital marketing training
D:digital marketing skills gaps
答案: 【】
8、听力训练：
_______was the top area that 37% organizations are planning to outsource or recruit for.
选项：
A:Data visualization
B:Data cleansing
C:Data analytics
D:Content marketing
答案: 【 】
9、听力训练：
Marketers thought that _______ training workshop would be ideal to optimize the learning outcomes.
选项：
A:four-day
B:one-day
C:three-day
D:two-day
答案: 【 】
10、听力训练：
The following statements about the research are all correct EXCEPT .
选项：
A:The research is based on a survey of over 500 marketing professionals in Singapore.
B:The results reveals that the areas for which organizations planned to outsource or recruit were in line with the skills gaps.
C:The research shows that case study was the top activity marketers thought they would benefit most.
D:This research helps to identify key areas that NTUC should focus on.
答案: 【】
11、听力训练：
Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them.
选项：
A:T
B:F
答案: 【
12、听力训练：
Networking with potential or past clients is part of marketing.
选项：
A:T
B:F
答案: 【】
13、听力训练：
Neil Borden popularized the idea of the marketing mix and the concept of the four Ps in the 1950s.
选项：
A:T
B:F
答案: 【
】
14、听力训练：
In marketing place refers to the distribution of the product.
选项：
A:F
B:T
答案: 【】
15、听力训练：
Word-of-mouth marketing (WOM marketing) is free advertising triggered by customer experiences.
选项：
A:F
B:T
答案: 【】
16、听力训练：
Also known as “digital marketing” and “e-marketing,” social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
选项：
A:T
B:F
答案: 【】
17、听力训练：
Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were just expecting such an interaction.
选项：
A:F
B:T
答案: 【】
18、听力训练：
Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling integrate well with the powerful medium of the Internet and have become more and more effective as a result.
选项：
A:T
B:F
答案: 【】
19、听力训练：
One of the most beneficial ways that the Internet has changed marketing is the dramatic reduction in cost.
选项：
A:T
B:F
答案: 【】
20、听力训练：
Internet marketing is a new ‘fad’, a phase that will eventually pass.
选项：
A:T
B:F
答案: 【】
请先 ！