第一章 单元测试
1、判断题：
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
选项：
A:对
B:错
答案: 【错】
2、判断题：
The business activities of international marketers are not affected by competition in their domestic market.
选项：
A:对
B:错
答案: 【错】
3、单选题：
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
选项：
A:uncontrollable elements
B:demographic elements
C:
| Level of technology |
| Level of technology |
controllable elements
D:predicatable elements
答案: 【uncontrollable elements
】
4、单选题：
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
选项：
A:Self-reference criterion
B:Segreation
C:Holism
D:Nativism
答案: 【Self-reference criterion】
5、单选题：
Which of the following is closely related to the self-reference criterion?
选项：
A:Differentiation
B:Multiculturalism
C:Marketing mypoia
D:Ethnocentrism
答案: 【Ethnocentrism】
第二章 单元测试
1、单选题：
Geographical location plays a part in access to
选项：
A:economics
B:people
C:politics
D:markets
答案: 【markets】
2、单选题：
Which of the following arguments regarding the need for protectionism is recognized by economists as valid?
选项：
A:Protection of an infant industry
B:Encouragement of capital accumulation
C: Conservation of natural resources
D:Need to keep money at home
答案: 【Protection of an infant industry】
3、多选题：
The Principles of The Belt and Road are including
选项：
A:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
B: The Initiative follows market operation
C:The Initiative is open for cooperation
D:The Initiative is harmonious and inclusive
答案: 【The Belt and Road Initiative is in line with the purposes and principles of the UN Charter; The Initiative follows market operation;The Initiative is open for cooperation;The Initiative is harmonious and inclusive】
4、判断题：
Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary.
选项：
A:错
B:对
答案: 【对】
5、判断题：
Climate is one of the most important factors in development is geography.
选项：
A:错
B:对
答案: 【对】
第三章 单元测试
1、单选题：
With which of the following would the phrase “Buy American” be most closely associated?
选项：
A:Nationalism
B:Communism
C:Socialism
D:Mercantilism
答案: 【】
2、单选题：
Civil or code law was derived from the _____.
选项：
A:Persian law
B:Roman law
C:English law
D:Economic law
答案: 【】
3、单选题：
The responsibility of determining if a license is required rests with the _____.
选项：
A:The regulatory body of the industry
B:U.S. Customs department
C:exporter
D:Department of Commerce of the exporting nation
答案: 【】
4、判断题：
Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.
选项：
A:错
B:对
答案: 【】
5、判断题：
The form of law found in the United States and England is classified as civil or code law.
选项：
A:对
B:错
答案: 【】
第四章 单元测试
1、单选题：
Which of the following sources of energy has a greater emphasis in North America?
选项：
A:Oil
B:Wood
C:Coal
D:Animal wastes
E:Natural gas
答案: 【】
2、单选题：
Which of the following is true with respect to the dynamics of global population trends?
选项：
A:The existence of sheer numbers of people is significant in appraising potential consumer markets.
B:Changes in the distribution of population among the world’s countries may fail to influence demand.
C:The demand for goods worldwide may have no effect on migration patterns.
D:Economic growth forecasts and assumptions about fertility rates are independent of each other.
E:The global financial crisis has caused migration from rural to urban areas within countries.
答案: 【】
3、单选题：
Which of the following commodities dominated the trade between Britain and China during the early 1800s?
选项：
A:Porcelain
B:Tea
C:Mother-of-pearl
D:Bamboo
E:Silk
答案: 【】
4、判断题：
When marketers introduce an innovative product or idea, they act as agents of change.
选项：
A:错
B:对
答案: 【】
5、判断题：
As countries move from agricultural to industrial to services economies, birthrates increase.
选项：
A:错
B:对
答案: 【】
第五章 单元测试
1、判断题：
Marketing research is a general noneconomic review of conditions affecting the marketing division’s business.
选项：
A:对
B:错
答案: 【】
2、单选题：
Decentering is a hybrid of _____ translation.
选项：
A:simulataneous
B:back
C:linear
D:parallel
答案: 【】
3、判断题：
In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.
选项：
A:错
B:对
答案: 【】
4、单选题：
Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?
选项：
A:A convenience sample
B:A derivatized sample
C:A cluster sample
D:A systematized sample
答案: 【】
5、单选题：
en Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.
选项：
A:derived
B:sencondary
C:referential
D:parallel
答案: 【】
第六章 单元测试
1、单选题：
KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.
选项：
A:positioning
B:segmentation
C:localization
D:indigenous
答案: 【】
2、单选题：
Which of the following is true about strategic planning?
选项：
A:It incorporates generalized goals for the enterprise as a whole
B:It addresses marketing and advertising questions
C:It is conducted at the highest levels of management
D:It deals with the tactical issues of marketing
答案: 【】
3、单选题：
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
选项：
A:Advertising
B:Situation analysis
C:Company character
D:Product adaptation
答案: 【】
4、判断题：
The first phase of the international planning process is to adapt the marketing mix to target markets.
选项：
A:对
B:错
答案: 【】
5、判断题：
Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion.
选项：
A:对
B:错
答案: 【】
第七章 单元测试
1、判断题：
Global competition has put more power in the hands of the seller.
选项：
A:错
B:对
答案: 【】
2、判断题：
Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.
选项：
A:错
B:对
答案: 【】
3、判断题：
The decision to standardize or adapt a product is crucial in delivering quality.
选项：
A:错
B:对
答案: 【】
4、单选题：
Which of the following is the most important criterion for consumers while purchasing products?
选项：
A:Technology
B:Appearance
C:Service
D:Quality
E:Size
答案: 【】
5、单选题：
What are the two dimensions that help in defining the quality of a product of quality?
选项：
A:Absolute quality and relative quality.
B:Product quality and process quality
C:Actual quality and assumed quality.
D:Product quality and service quality.
E:Market-perceived quality and performance quality.
答案: 【】
第八章 单元测试
1、判断题：
The distribution process includes promotion of goods and services by sellers and resellers.
选项：
A:错
B:对
答案: 【】
2、判断题：
As traditional channel structures are changing, importers and retailers are also becoming involved in new product development.
选项：
A:对
B:错
答案: 【】
3、判断题：
Channels of distribution often pose longevity problems.
选项：
A:对
B:错
答案: 【】
4、单选题：
Which of the following distribution structures is also known as a traditional distribution structure?
选项：
A:Export-oriented
B:Manufacturer-oriented
C:Import-oriented
D:Service-oriented
答案: 【】
5、单选题：
_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems.
选项：
A:Direct Marketing
B:Internet selling
C:A discount house
D:A big wholesale store
答案: 【】
第九章 单元测试
1、判断题：
Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
选项：
A:对
B:错
答案: 【】
2、判断题：
Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.
选项：
A:错
B:对
答案: 【】
3、判断题：
Different cultures often seek the same value or benefits from the primary function of a product.
选项：
A:错
B:对
答案: 【】
4、单选题：
Integrated marketing communications are composed of all of the following EXCEPT:
选项：
A:trade shows
B:political rallying
C:advertising
D:sales promotions
E:public relations
答案: 【】
5、单选题：
_____ are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.
选项：
A:Trade shows
B:Direct selling
C: Sales promotion
D:Public relations
E:Advertising
答案: 【】
第十章 单元测试
1、判断题：
Setting the right price for a product can be the key to success or failure in the international marketplace.
选项：
A:错
B:对
答案: 【】
2、判断题：
Eliminating costly functional features or lowering overall product quality can minimize price escalation.
选项：
A:对
B:错
答案: 【】
3、判断题：
Deflation causes consumer prices to escalate, and consumers face ever-rising prices that eventually exclude many of them from the market.
选项：
A:错
B:对
答案: 【】
4、单选题：
In general, price decisions are viewed in two ways. Which of the following is one of them?
选项：
A:Pricing depends on factors that are often beyond the control of a company.
B:
| B. | Pricing is more a phenomenon of luck than planning. |
Pricing is more a phenomenon of luck than planning.
C:
| Pricing is an active instrument of accomplishing marketing objectives. |
| Pricing is an active instrument of accomplishing marketing objectives. |
Pricing is an active instrument of accomplishing marketing objectives.
答案: 【
】
5、单选题：
In _____ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
选项：
A:full-cost
B:fixed-cost
C:demand-based
D:variable-cost
答案: 【】
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