第一章 单元测试
1、判断题：
Consumer behavior is an ongoing process
选项：
A:错
B:对
答案: 【对】
2、单选题：
which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
选项：
A:online marketing
B:Relationship marketing
C:data marketing
D:consumer marketing
答案: 【Relationship marketing】
3、单选题：
Which one is not belong to dark side of consumer behavior?
选项：
A:additive consumption
B:Compulsive consumption
C:Consumed consumer
D:difficult to make a decision
答案: 【difficult to make a decision】
4、单选题：
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
选项：
A:popular culture
B:demographic
C:country
D:region
答案: 【demographic】
5、判断题：
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
选项：
A:错
B:对
答案: 【错】
第二章 单元测试
1、单选题：
The ability of a sensory system to detect changes or differences between two stimuli belong to
选项：
A:Differential threshold
B:Subliminal perception
C:Absolute threshold
答案: 【Differential threshold】
2、判断题：
Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
选项：
A:对
B:错
答案: 【错】
3、多选题：
Marketing message always has three basic components:
选项：
A:an interpretant
B:an image
C:an object
D:an sign
答案: 【an interpretant;
an object;
an sign】
4、判断题：
Most marketers wants to create messages below consumers’ thresholds so people will notice them.
选项：
A:对
B:错
答案: 【错】
5、判断题：
Perception is a three-stage process that translates raw stimuli into meaning.
选项：
A:对
B:错
答案: 【对】
第三章 单元测试
1、多选题：
Two major approaches to behavioral learning including
选项：
A:cognation learning
B:instrumental conditioning
C:Classical conditioning
D:observation learning
答案: 【】
2、判断题：
Repetition a application of classical conditioning.
选项：
A:对
B:错
答案: 【】
3、多选题：
Marketing applications of classical conditioning include
选项：
A:look alike
B:conditioned product association
C:repetition
D:stimulus generalization
答案: 【】
4、判断题：
reinforcement always lead to a positive outcome
选项：
A:对
B:错
答案: 【】
5、单选题：
Which kind is not belong to memory?
选项：
A:sensory memroy
B:durable memory
C:short term memory
D:long term memory
答案: 【】
第四章 单元测试
1、单选题：
Wear masks belongs to which hierarchy of needs?
选项：
A:Esteem needs
B:Physiological needs
C:Security needs
D:Social needs
答案: 【】
2、判断题：
We satisfy physiological needs when we use web to research topics.
选项：
A:对
B:错
答案: 【
3、判断题：
The motivation that consumer is willing or able to express is called recessive motivation.
选项：
A:对
B:错
答案: 【】
4、单选题：
A person must choose between two desirable alternatives belongs to
选项：
A:Avoidance avoidance conflict
B:multiple conflict
C:Approach approach conflict
D:Approach avoidance conflict
答案: 【
5、多选题：
Consumer involvement includes
选项：
A:Purchase situation involvement
B:Message involvement
C:Product involvement
D:Message-response involvement
答案: 【】
第五章 单元测试
1、多选题：
Freudian theory is carried out in the mind among three systems
选项：
A:ID
B:Superego
C:Ego
D:Underego
答案: 【】
2、判断题：
Motivational research is more expensive to conduct than large-scale, quantitative survey data collectiong.
选项：
A:错
B:对
答案: 【】
3、判断题：
Establishing a successful brand personality often is key to building brand loyalty.
选项：
A:错
B:对
答案: 【】
4、多选题：
Which we call AIOs
选项：
A:Interests
B:Opinons
C:Activities
D:Affect
答案: 【】
5、单选题：
Which group is the top group in the VALS system
选项：
A:Innovators
B:Believers
C:Strivers
D:Makers
答案: 【】
第六章 单元测试
1、单选题：
Attitudes we form to protect ourselves either from external threats or internal feeling perform
选项：
A:utilitarian function
B:ego-defensive function
C:knowledge function
D:value-expressive function
答案: 【】
2、单选题：
Think-Feel-Do belongs to
选项：
A:Experiential hierarchy
B:High-involvement hierarchy
C:Standard learning hierarchy
D:Low-involvement hierarchy
答案: 【】
3、判断题：
Compliance helps us to gain rewards or avoid punishment
选项：
A:对
B:错
答案: 【】
4、单选题：
Which part reflect the relative priority of an attribute to the consumer
选项：
A:Important weights
B:Attributes
C:Beliefs
D:Alternatives
答案: 【】
5、单选题：
Which element is not belong to communicaiton model
选项：
A:Source
B:Marketers
C:Message
D:Medium
答案: 【】
6、判断题：
Attractiveness source is more effective for receivers who tend to be sensitive about social acceptance and other’s opinions.
选项：
A:对
B:错
答案: 【】
7、多选题：
Which kind of message can be used in the communication model?
选项：
A:Humorous appeals
B:Fear appeals
C:Sexual appeals
D:Emotional appeals
答案: 【】
第七章 单元测试
1、单选题：
Which kind of decision making has to collect as much information as possible?
选项：
A:Habitual decision making
B:Limited problem solving
C:Extended problem solving
答案: 【】
2、判断题：
Need recognition occurs when we come into contact with different or better quality products.
选项：
A:错
B:对
答案: 【】
3、判断题：
Deliberate search belong to active search.
选项：
A:错
B:对
答案: 【】
4、判断题：
Loss aversion means we emphasize our losses more than we gains.
选项：
A:错
B:对
答案: 【】
5、多选题：
Which rules are belong to noncompensatory decision rules?
选项：
A:Lexicographic rule
B:Conjunctive rule
C:Simple additve rule
D:Limination-by-aspects rule
答案: 【】
第八章 单元测试
1、判断题：
Crowding is equal to density.
选项：
A:对
B:错
答案: 【】
2、判断题：
Unplanned buying experiences a sudden urge we simply can’t resist.
选项：
A:对
B:错
答案: 【】
3、判断题：
Repeat buyers are also the loyal customers
选项：
A:错
B:对
答案: 【】
4、判断题：
Recycle is a good way to reduce waste and increase environmentally responsible behavior.
选项：
A:错
B:对
答案: 【】
5、单选题：
“You can appeal directly to the retailer for redress”belongs to
选项：
A:private response
B:voice response
C:public response
D:third-party response
答案: 【
第九章 单元测试
1、单选题：
Who conducts the information search and controls the flow of information?
选项：
A:Initiator
B:Buyer
C:Gatekeeper
D:Influencer
答案: 【】
2、判断题：
Organizational purchase decisions do tend to have a higher economic or functional component compared to individual consumer choices.
选项：
A:错
B:对
答案: 【
3、判断题：
Members agree on the desired purchase, they disagree only in terms of how they will make it happen.
选项：
A:错
B:对
答案: 【】
4、多选题：
Children make up three distinct markets:
选项：
A:Current market
B:Future market
C:Primary market
D:Influence market
答案: 【】
5、判断题：
Business-to-customer (B2C) e-commerce refers to Internet interactions between two or more businesses or organizations.
选项：
A:错
B:对
答案: 【】
第十章 单元测试
1、单选题：
The purchase of use a particular brand will enhance the image others have of him or her belongs to
选项：
A:Information influence
B:Utilitarian influence
C:Brand influence
D:Value-expressive influence
答案: 【】
2、判断题：
Group cohesiveness means the degree to which members of a group are attracted to each other and how much each values his or her membership in this group
选项：
A:错
B:对
答案: 【】
3、判断题：
Opinion leader must be a celebrate
选项：
A:错
B:对
答案: 【】
4、多选题：
Three basic themes of dissatified consumption include
选项：
A:Agency
B:Non-convenient
C:Identity
D:Injustice
答案: 【
5、判断题：
Free is a basic characteristic of communication platforms
选项：
A:对
B:错
答案: 【】
6、判断题：
Most consumers just observe what’s on the site and didn’t add a lot of value
选项：
A:对
B:错
答案: 【】
第十一章 单元测试
1、单选题：
Which consumption describes objects and event that are ordinary or everyday
选项：
A:Sacred consumption
B:Profane consumption
答案: 【
2、判断题：
A style begins as a risky or uinque statement by a big group of people.
选项：
A:对
B:错
答案: 【】
3、判断题：
The innovator mostly like to be risk-taker.
选项：
A:对
B:错
答案: 【】
4、判断题：
Cultural differences show up all kinds of daily activities.
选项：
A:错
B:对
答案: 【】
5、多选题：
A culture production system has three major subsystems:
选项：
A:a communications subsystem
B:a creative subsystem
C:a managerial subsystem
D:a single subsystem
答案: 【】
请先 ！