智慧树知到答案商务英语案例分析最新答案

第三章 单元测试

1、单选题：
1. Which of the following is the purpose of 360-degree performance appraisal?
选项：
A:To reach decision whether the employ should be promoted or not.
B:To establish training plan.
C:To evaluate staff performance.
D:All of the above.
答案: 【】

2、单选题：
2. Which statement is true about 360-degree performance appraisal?
选项：
A:It is neither an administrative tool nor a developmental tool
B:It is useful as a feedback for both developmental and administrative purposes.
C:It is used only as an administrative tool.
D:It is used only as a development tool.
答案: 【】

3、单选题：
3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
选项：
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:360-degree performance appraisal
答案: 【】

4、单选题：
4. Which of the following method is often used in 360-degree performance appraisal?
选项：
A:Presentation.
B:Rating scale.
C:Group discussion.
D:Telephone interview.
答案: 【】

5、单选题：
5. Which is the most important component in 360-degree performance appraisal?
选项：
A:Superior appraisal
B:All of the above
C:Peer appraisal
D:Subordinate appraisal
答案: 【】

6、单选题：
6. _______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
选项：
A:Self appraisal.
B:Client appraisal.
C:Subordinate appraisal.
D:Peer appraisal.
答案: 【】

7、单选题：
7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
选项：
A:Superior appraisal
B:Subordinate appraisal
C:Peer appraisal
D:Self appraisal
答案: 【】

8、单选题：
8. The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
选项：
A:supervisors
B:subordinates
C:themselves
D:peers
答案: 【】

9、单选题：
9. _____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
选项：
A:

Subordinate

B:

Self

C:

Superior

D:

Peer

答案: 【

】

10、单选题：
10. Which of the following is advantage of 360-degree performance appraisal?
选项：
A:It arouses suspicion within an organization.
B:It is difficult to figure out the results.
C:It is both time-consuming and would cost a large sum of money.
D:It provides detailed information on an employee’s performance.
答案: 【】

第四章 单元测试

1、单选题：
1. Which of the following is NOT the goal of the S-T-P process?
选项：
A:To enable the organization to make important marketing decisions concerning where they should compete.
B:To guide the organization to the implementation of an appropriate marketing mix.
C:To help the organization develop an appropriate marketing mix.
D:To evaluate how effective an organization’s marketing mix is.
答案: 【】

2、单选题：
2. Which statement is NOT true about the benefits of the S-T-P process?
选项：
A:The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
B:The S-T-P process guides a company to divide its customers into small groups.
C:The S-T-P process helps marketers arrange the importance of different offers from a company.
D:The S-T-P process helps a company match its products with its customers.
答案: 【】

3、单选题：
3. Which of the following approach belongs to market segmentation?
选项：
A:Physical approach.
B:Linguistic approach.
C:Psychological approach.
D:Behavioral approach.
答案: 【】

4、单选题：
4. A company usually divides a market into small groups of consumers based on _______.
选项：
A:the requirement of consumers
B:shared characteristics
C:how valuable the market is
D:the need of the company
答案: 【】

5、单选题：
5. With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
选项：
A:market segmentation
B:product positioning
C:market selection
D:market targeting
答案: 【】

6、单选题：
6. _______ is the second step in the S-T-P process.
选项：
A:Segmentation
B:Targeting
C:Advertising
D:Positioning
答案: 【】

7、单选题：
7. In order to select target markets, a company needs to _______.
选项：
A:enter the most profitable market segment
B:assess the attractiveness of different segments
C:focus the company’s marketing offers on related consumers
D:develop appropriate marketing strategy and goals
答案: 【

8、单选题：
8. Positioning is about how a company wants its product to be _______ by the target market against main competitors.
选项：
A:selected
B:thought of
C:bought
D:assessed
答案: 【

9、单选题：
9. The goal of positioning is to create a clear and positive image about _______.
选项：
A:how a product competes against competitors
B:what a product is about
C:when a product will reach the market
D:where consumers can get a product
答案: 【】

10、单选题：
10. If a company positions a product by use or application, the company would _______ in its marketing activities.
选项：
A:indicate that the product would contribute to the user’s social identity
B:focus on the products best features
C:highlight how the product is used to show that it is the best solution for the task
D:emphasize that the product represents significant value
答案: 【】

第五章 单元测试

1、单选题：
1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
选项：
A:consider how the four elements work together
B:pay attention to customer needs
C:focus more or less on one element
D:monitor the four elements from time to time
答案: 【

2、单选题：
2. To differentiate a product in the market, a company needs to _______.
选项：
A:promote its unique selling proposition
B:emphasize its brand
C:improve its quality
D:work on its actual and augmented benefits
答案: 【】

3、单选题：
3. To build up sales and market share, a company may use _______.
选项：
A:psychological pricing strategy
B:penetration pricing strategy
C:values-based pricing strategy
D:skimming pricing strategy
答案: 【】

4、单选题：
4. Promotional activities that aim to differentiate product would focus on _______.
选项：
A:introducing unique features and benefits
B:building brand awareness
C:informing consumers of the existence of the product
D:strengthening the brand
答案: 【】

5、单选题：
5. A unique selling proposition is a feature of a product that ______.
选项：
A:is highlighted in advertisements
B:satisfies customer needs
C:makes it different from other similar products
D:attracts consumers in the market
答案: 【】

6、单选题：
6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
选项：
A:raising questions concerning the 4Ps
B:answering questions concerning the 4Ps
C:changing some elements constantly
D:asking customer focused questions
答案: 【】

7、单选题：
7. In the pricing process, in order to understand environmental factors, a company needs to _______.
选项：
A:calculate fixed and variable costs of its products
B:adopt a fixed methodology
C:predict the possible actions its competitors will take and their effects
D:estimate the demand from consumers
答案: 【】

8、单选题：
8. Which of the following is NOT included in a promotional mix?
选项：
A:Communication
B:Personal selling
C:Advertising
D:Sponsorship
答案: 【】

9、单选题：
9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
选项：
A:dual distribution
B:indirect distribution
C:intensive distribution
D:direct distribution
答案: 【】

10、单选题：
10. Which of the following is correct about distributors?
选项：
A:They stock goods bought from other intermediaries and then sell them to the ultimate end user.
B:They purchase goods from different producers in bulk and store them in warehouses.
C:They carry products from a single brand or company.
D:They represent the producer to the user and make money from commissions.
答案: 【】

第六章 单元测试

1、单选题：
1. According to the AIDA model, ______.
选项：
A:marketing messages need to motivate customers to buy
B:the number of prospective customers increases step by step
C:marketing efforts should be tailored for different stages in the customer journey
D:some customers would jump over some steps to make a purchase
答案: 】

2、单选题：
2. To maintain customer interest, marketing messages need to ______.
选项：
A:introduce the detailed features of a product
B:provide entertaining content about a product
C:give customers hands-on experience about a product
D:deliver the most important benefits of a product
答案: 【】

3、单选题：
3. Applying the AIDA model in the planning of marketing activities is about _______.
选项：
A:mapping out the thoughts of consumers
B:selecting a stage to focus these activities on
C:deciding on the time to put out these activities
D:creating a marketing sequence
答案: 【

4、单选题：
4. _______ is the first step in the AIDA buyer’s journey.
选项：
A:Availability
B:Action
C:Attention
D:Autonomy
答案: 【】

5、单选题：
5. Which of the following is NOT what marketers at the attention stage should focus on?
选项：
A:Informing customers that the company exists
B:Raising customer awareness of the product
C:Motivating customers to buy
D:Letting customers know that they need a product
答案: 【】

6、单选题：
6. Helping consumers develop interest is about _______.
选项：
A:giving consumers reasons to want to research further into the company’s offer
B:Inviting consumers to use their own resources to look into the offer
C:encouraging consumers to own the product
D:letting consumers know about the product
答案: 【】

7、单选题：
7. Marketing activities at the desire stage aim to _______.
选项：
A:persuade customers to actually buy the product
B:drive customers to develop a willingness and tendency to buy the product
C:ask customers to notice particular features of the product
D:let customers feel that they like the product
答案: 【】

8、单选题：
8. Which of the following is NOT a way to stimulate customer desire for a product?
选项：
A:Answering possible objections from customers.
B:Persuading customers that the product would affect them positively.
C:Telling customers that the product could solve their problems.
D:Giving customers reassurance about the effectiveness of the product.
答案: 【】

9、单选题：
9. Which is of the following is false about testimonials?
选项：
A:Testimonials are insider opinions.
B:Testimonials are statements that recommend a product as worthy and desirable.
C:Testimonials can give customers reassurance.
D:Testimonials can be written or spoken.
答案: 【】

10、单选题：
10. A call to action is an instruction to the audience to _______.
选项：
A:prompt an immediate response
B:encourage them to buy a product
C:get an offer
D:demonstrate the features of a product
答案: 【】

第七章 单元测试

1、单选题：
1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
选项：
A:investment
B:interests
C:profitability
D:presentation
答案: 【

2、单选题：
2. In the example of KFC, what makes KFC China a STAR in those four profit centers?
选项：
A:special food menu
B:all of above
C:an aggressive strategy
D:high market share and high sales growth rate
答案: 【

3、单选题：
3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
选项：
A:competitiveness
B:a low growth rate
C:a high market share
D:competitive
答案: 【

4、单选题：
4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
选项：
A:financial support
B:combination
C:a prime focus
D:startup
答案: 【

5、单选题：
5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.
选项：
A:a potential business
B:a market
C:a cash cow business
D:a new business
答案: 【

6、单选题：
6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
选项：
A:market shares
B:cash traps
C:poor performance
D:mature stage
答案: 【

7、单选题：
7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
选项：
A:dogs
B:stars
C:cash cows
D:question marks
答案: 【

8、单选题：
8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
选项：
A:startup
B:cash cow quadrant
C:star quadrant
D:dog quadrant
答案: 【

9、单选题：
9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
选项：
A:financial
B:portfolio analysis
C:assessment
D:competitive
答案: 【

10、单选题：
10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
选项：
A:investing
B:selling
C:dealing with
D:managing
答案: 【

第八章 单元测试

1、单选题：
1. Which of the following is true concerning the purpose of the five forces model?
选项：
A:To describe strengths and weaknesses of a product.
B:To study the suppliers’ strategy.
C:To analyze the competitiveness in an industry.
D:To survey the potential consumers.
答案: 【】

2、单选题：
2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
选项：
A:buyer power
B:threat of new entry
C:supplier power
D:threat of substitutes
答案: 【

3、单选题：
3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.
选项：
A:low potential
B:high profitability
C:strong competition
D:low profitability
答案: 【

4、单选题：
4. A highly competitive market has the following features EXCEPT_______.
选项：
A:large number of competitors
B:many suppliers
C:low barriers to enter
D:many substitute products
答案: 【

5、单选题：
5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.
选项：
A:strong; weak
B:strong; strong
C:weak; weak
D:weak; strong
答案: 】

6、单选题：
6. When buyers are able to join together to put pressure on a supplier, this is which of Porter’s Five Forces?
选项：
A:Threat of new entrants.
B:Competitive rivalry.
C:Threat of substitute products.
D:Bargaining power of customers.
答案: 【】

7、单选题：
7. When suppliers are limited or inputs are scarce, which of Porter’s Five Forces are at play?
选项：
A:Supplier power.
B:Threat of new entrants.
C:Buyer power.
D:Competitive rivalry.
答案: 【】

8、单选题：
8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?
选项：
A:Good product quality and high substitute availability.
B:Bad product performance and low switching costs.
C:High costs and differentiated products.
D:Low costs and differentiated products.
答案: 【

9、单选题：
9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.
选项：
A:more; less
B:less; less
C:more; more
D:less; more
答案: 【】

10、单选题：
10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?
选项：
A:The industry is very large but matured.
B:New entrants can easily access suppliers and distributors.
C:Most suppliers are pretty small.
D:Buyers are price sensitive and well-educated.
答案: 【

第九章 单元测试

1、单选题：
1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
选项：
A:competitive advantage
B:higher market share
C:niche market
D:stronger customer loyalty
答案: 【】

2、单选题：
2. Which of the following statement is true about competitive strategy?
选项：
A:Each competitive strategy entails differences in product line, production emphasis, marketing emphasis, and means to sustain the strategy.
B:Each competitive strategy establishes a theme for how a company can outperform rivals.
C:All of the above.
D:Each competitive strategy positions a company differently in its market.
答案: 【

3、单选题：
3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
选项：
A:Cost focus
B:Cost leadership
C:Differentiation focus
D:Differentiation
答案: 【】

4、单选题：
4. What factors should be considered if a company plans to adopt cost leadership strategy?
选项：
A:The rate at which potential output levels are being met or used.
B:All of the above.
C:The capacity of one party to dominate the other due to its influence, power, size, or status, or through a combination of different persuasion tactics.
D:The level of how technology is implemented.
答案: 【

5、单选题：
5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.
选项：
A:successful
B:distinctive
C:similar
D:excellent
答案: 【

6、单选题：
6. How can a company achieve differentiation?
选项：
A:Competitive pricing.
B:Enhanced customer support.
C:Functional design.
D:All of the above.
答案: 【】

7、单选题：
7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.
选项：
A:area
B:industry
C:market
D:segment
答案: 【

8、单选题：
8. When using the _____, there is a potential danger of a broad-market cost leader.
选项：
A:cost leadership
B:differentiation strategy
C:cost focus strategy
D:differentiation focus strategy
答案: 【】

9、单选题：
9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
选项：
A:Cost leadership
B:Differentiation strategy
C:Cost focus strategy
D:Differentiation focus strategy
答案: 【】

10、单选题：
10. What is the advantage for a company to use differentiation focus strategy?
选项：
A:Both (A) and (B)
B:There is less competition and, therefore, greater pricing flexibility in the niche market.
C:The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers, and it can charge more for that expertise due to reduced competition.
D:Either (A) and (B)
答案: 【

第十章 单元测试

1、单选题：
1. Negotiations can take place _________________.
选项：
A:between the governments of two or more countries
B:between buyers and sellers
C:all of above
D:between an employer and prospective employees
答案: 【

2、单选题：
2. A negotiator will conduct accommodating strategy, _____________
选项：
A:when he/she wants to achieve a temporary settlement of a complex issue.
B:when he/she wants to gain commitment by incorporating others’ concerns into a consensual decision.
C:on issues vital to company welfare when he/she knows it is right.
D:when he/she is outmatched and losing.
答案: 【】

3、单选题：
3. In negotiations, using avoiding strategy shows negotiators’ ability to ___________.
选项：
A:communicate and keep the dialogue open
B:endure the loss of one’s own side
C:practice leaving issues unresolved
D:offer value to all aspects of the issue
答案: 【

4、单选题：
4. In a competitive climate, people are more likely to ________________.
选项：
A:deprive them of the gains
B:remind the organization of their potential contributions
C:frame issues in nonthreatening ways
D:ignore information and opinions from others.
答案: 【

5、单选题：
5. In negotiations, using collaborating strategy shows negotiators’ ability to ___________.
选项：
A:communicate and keep the dialogue open
B:endure the loss of one’s own side
C:offer value to all aspects of the issue
D:confront situations in a non-threatening way
答案: 【

6、单选题：
6. A risk of using accommodating strategy might be ___________.
选项：
A:the loss of contribution
B:a breakdown in communication
C:lack of feedback
D:time cost on trivial matters
答案: 【】

7、单选题：
7. In negotiations, using competing strategy shows negotiators’ ability to ___________.
选项：
A:use active or effective listening
B:know when to withdraw
C:argue and debate
D:confront situations in a non-threatening way
答案: 【

8、单选题：
8. Which of the following statements is the feature of compromising?
选项：
A:Both parties are satisfied with the outcome brought about by a compromise.
B:All parties will achieve a partial victory and all points of view are taken into consideration.
C:In order to find a compromise, the weak side must “give in” somehow to achieve a resolution.
D:Compromise will prolong the process of negotiation which has negative effect.
答案: 【】

9、单选题：
9. Things to consider before and during negotiations include justifying your position, _________________, keeping your emotions in check, and knowing when to walk away.
选项：
A:understanding the market
B:putting yourself in the other party’s shoes
C:analyzing other party’s data
D:criticizing other party’s standpoint
答案: 【

10、单选题：
10. When___________, the objective is to find an expedient, mutually acceptable solution that partially satisfies both parties
选项：
A:compromising
B:avoiding
C:accommodating
D:collaborating
答案: 【

第十一章 单元测试

1、单选题：
1. Which of the following descriptions is NOT true to Zara?
选项：
A:Centralized design and manufacture reduces the time to market drastically.
B:Zara hires many other companies to produce parts of products.
C:In-house production increases the overall flexibility.
D:Cellular manufacturing helps to streamline communication and speeds up production
答案: 【】

2、单选题：
2. As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.
选项：
A:removing some of the chain’s links and establishing effective communication networks with partners
B:developing more process links and cutting communication with suppliers
C:singling out management departments
D:making every part of the whole chain work independently
答案: 【】

3、单选题：
3. One of the benefits of time-based strategy is ________.
选项：
A:reducing costs and increasing profits
B:increasing cycle time and weakening communications
C:lowering the barriers to imitation
D:slowing growth and improving quality
答案: 【】

4、单选题：
4.Lean manufacturing is a management philosophy derived from the ________, focusing on eliminating waste, reducing errors, and shrinking inventory.
选项：
A:Ford Mass Production
B:Zara Supply Chain Management
C:IBM Management System
D:Toyota Production System
答案: 【】

5、单选题：
5. Which of the following description of supply chain management is true?
选项：
A:A very clear and effective supply chain involves collaborative work between roles and systems.
B:Supply chain management aims to minimize customer value and publicize the product.
C:Supply chain management emphasizes the independent operation of each unit.
D:Successful supply chain management may lower the efficiency of the movement and storage of materials.
答案: 【】

第十二章 单元测试

1、单选题：
1. A headhunter is a job recruiter who specializes in _______ highly skilled professionals with corporate clients. He or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.
选项：
A:referring
B:communicating
C:relating
D:matching
答案: 【

2、单选题：
2. Why do employers use headhunters?
选项：
A:Because headhunters can find more proper talents than those the company finds on its own.
B:All of the above.
C:Because they focus on fewer assignments and have more time to approach passive candidates.
D:Because their compensation is based on their results, not their level of activity.
答案: 【】

3、单选题：
3. What is the advantage to recruit with a headhunter?
选项：
A:It often costs more to hire from a headhunter.
B:Some headhunters have been known to lure people in for advertised jobs and then try to push other opportunities on them.
C:Headhunters, esp. those specialist headhunters, knows an industry better than HR recruiting managers.
D:Candidates most often form lower level of loyalty with their employers.
答案: 【】

4、单选题：
4. What is the first step for the headhunting process after headhunters are informed of the need of hiring?
选项：
A:To arrange a face-to-face interview.
B:To arrange a telephone interview.
C:To approach passive candidates.
D:To conduct executive search in order to find a exact match.
答案: 【】

5、单选题：
5. Headhunters are paid on ______, which means they aren’t paid unless and until a suitable candidate that they find is hired.
选项：
A:the nature of the job vacancy
B:sales volume
C:contingency
D:time spent on each candidate
答案: 【

6、单选题：
6. Who should pay the headhunter?
选项：
A:The client.
B:All of the above.
C:The HR hiring in the employer company.
D:The job seeker.
答案: 【

7、单选题：
7. What is the advantage for people to work with a specialist headhunter?
选项：
A:Generalists have a broader focus and work on a wide variety of positions than specialists, potentially offering more opportunities to candidates.
B:Generalists can take on more job orders and draw from a much larger pool of candidates than specialists.
C:Generalists have a greater understanding than specialists on recruiting fundamentals and principals.
D:Clients may prefer to work with specialists that cater to candidates with a particular skill set.
答案: 【

8、单选题：
8. Which of the following is the feature of an ineffective resume?
选项：
A:Content should be very detailed in terms of results/accomplishments, NOT responsibilities.
B:Less is more – Cut and simplify your formatting.
C:Delete any Key Competencies sections.
D:Provide clear academic background information, such as course scores at university.
答案: 】

9、单选题：
9. Which of the following function is the most important function performed by a headhunter?
选项：
A:To try to keep candidates working for the clients as long as possible.
B:To find a perfect match between clients and candidates.
C:To provide career development for the candidates.
D:To save recruitment cost for the clients.
答案: 【】

10、单选题：
10. Rejection isn’t ______. It simply means that you are not a fit for the positions they are currently working on.
选项：
A:personal
B:acceptable
C:reasonable
D:realistic
答案: 【