第一章 单元测试
1、多选题：
Business communication has become more challenging than ever before, because of ( )
选项：
A:the increasingly flattened management style and emphasis on team work
B:the pervasiveness of digital technology
C:the globalization of business and the increase in workforce diversity
答案: 【the increasingly flattened management style and emphasis on team work;the pervasiveness of digital technology;the globalization of business and the increase in workforce diversity】
2、单选题：
Which of the following represents a goal for business writers? ( )
选项：
A:You should create messages that are lengthy to demonstrate your superior intellect and language skills.
B:You should get your audience to believe and accept your ideas.
C:You should concentrate on your feelings in business messages.
D:You should write business messages from your perspective.
答案: 【You should get your audience to believe and accept your ideas.】
3、单选题：
Which of the following describes the language feature of business writing? ( )
选项：
A:frequent use of disciplinary terminologies
B:plain language and familiar words
C:long, complex sentences
D:use of nominalizations
答案: 【plain language and familiar words】
4、单选题：
When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )
选项：
A:present ideas clearly but concisely.
B:write to solve a problem or convey information.
C:concentrate on looking at the problem from the receiver’s perspective.
D:attempt to get your audience to believe and accept your message.
答案: 【concentrate on looking at the problem from the receiver’s perspective.】
5、单选题：
Business writing should be purposeful. In this context purposeful can best be defined as ( )
选项：
A:getting your audience to believe and accept your message.
B:solving problems and conveying information.
C:presenting ideas clearly and concisely.
D:concentrating on the receiver’s perspective instead of your own.
答案: 【solving problems and conveying information.】
6、单选题：
Business writing should be economical. In this context economical can best be defined as ( )
选项：
A:getting your audience to believe and accept your message.
B:solving problems and conveying information.
C:presenting ideas clearly and concisely.
D:concentrating on the receiver’s perspective instead of your own.
答案: 【presenting ideas clearly and concisely.】
7、单选题：
A business message should be long because quantity enhances quality. ( )
选项：
A:True
B:False
答案: 【False】
8、单选题：
When you compose a business messages, you often need to cater for several levels of readership. ( )
选项：
A:False
B:True
答案: 【True】
9、单选题：
One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )
选项：
A:True
B:False
答案: 【False】
10、单选题：
Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )
选项：
A:True
B:False
答案: 【False】
11、多选题：
Business communication has become more challenging than ever before, because of ( )
选项：
A:the pervasiveness of digital technology
B:the globalization of business and the increase in workforce diversity
C:the increasingly flattened management style and emphasis on team work
答案: 【the pervasiveness of digital technology;the globalization of business and the increase in workforce diversity;the increasingly flattened management style and emphasis on team work】
12、多选题：
Business communication has become more challenging than ever before, because of ( )
选项：
A:the globalization of business and the increase in workforce diversity
B:the pervasiveness of digital technology
C:the increasingly flattened management style and emphasis on team work
答案: 【the globalization of business and the increase in workforce diversity;the pervasiveness of digital technology;the increasingly flattened management style and emphasis on team work】
第二章 单元测试
1、单选题：
What question should you ask to visualize your audience? ( )
选项：
A:What position does the person hold in the organization?
B:All answer choices are questions you should ask to visualize your audience.
C:Should I expect a neutral, positive, or negative response to my message?
D:Do I need to include more background information?
答案: 【All answer choices are questions you should ask to visualize your audience.】
2、单选题：
Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )
选项：
A:search the Internet for related Web sites.
B:search manually in her local library.
C:review scientific experiments conducted by experts.
D:conduct interviews and surveys or organize a focus group.
答案: 【conduct interviews and surveys or organize a focus group.】
3、单选题：
Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )
选项：
A:Questionnaires and surveys of employees
B:Library research rooms
C:Tightly controlled scientific experimentation
D:Research in company files
答案: 【Questionnaires and surveys of employees】
4、单选题：
The direct strategy would be most appropriate when ( )
选项：
A:revealing sensitive news.
B:presenting ideas requiring persuasion.
C:expecting the audience to be pleased, mildly interested, or neutral.
D:delivering bad news.
答案: 【expecting the audience to be pleased, mildly interested, or neutral.】
5、单选题：
Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )
选项：
A:indirect.
B:frontloading.
C:passive voice.
D:direct.
答案: 【indirect.】
6、单选题：
What is a sentence fragment? ( )
选项：
A:Two independent clauses connected by a comma without a conjunction
B:Two independent clauses connected without punctuation or a conjunction
C:A broken-off part of a complex sentence
D:The part of a sentence containing the verb
答案: 【A broken-off part of a complex sentence】
7、单选题：
Which of the following contains no sentence faults? ( )
选项：
A:HealthNet’s coverage is extensive, and the rates are fair.
B:Having good health insurance is important to employees we need to keep that in mind.
C:Which is why we are considering new health insurance options.
D:Review the list of benefits, then let me know what you think.
答案: 【HealthNet’s coverage is extensive, and the rates are fair.】
8、单选题：
Which statement is accurate? ( )
选项：
A:Business messages must be clear, concise, and readable.
B:Revision should always occur after you have completed writing.
C:Proofreading involves using only a spell checker.
D:Revising and proofreading involve the same steps.
答案: 【Business messages must be clear, concise, and readable.】
9、单选题：
Which of the following best avoids flabby expressions? ( )
选项：
A:In very few cases do job applicants perform adequate research about a company.
B:Although many employees have requested training, we can’t afford the extra expense.
C:We do not expect any pay raises at this point in time.
D:The CEO is of the opinion that stock prices will increase next quarter.
答案: 【Although many employees have requested training, we can’t afford the extra expense.】
10、单选题：
Which of the following best avoids a long lead-in? ( )
选项：
A:Yes, we will send the information you requested.
B:This is to advise you that we will send the information you requested.
C:You may be interested to learn that we will send the information you requested.
D:I am writing this letter to inform you that we will send the information you requested.
答案: 【Yes, we will send the information you requested.】
第三章 单元测试
1、单选题：
Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider ( )
选项：
A:conversational.
B:slang.
C:jargon.
D:unfamiliar.
答案: 【
2、单选题：
Which of the following sentences best focuses on the audience? ( )
选项：
A:We are very pleased to have you as our newest customer.
B:Register now to lock in your preferred travel dates.
C:You can help us by sending us your payment immediately.
D:All sentences are focused on the audience rather than the sender.
答案:
3、单选题：
As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and ( )
选项：
A:casual, including low-level language.
B:streamlined (e.g., using abbreviations such as ur for you are).
C:professional.
D:filled with slang and jargon.
答案: 【
4、单选题：
Which of the following is most acceptable for business writing? ( )
选项：
A:Your remuneration will perpetuate for three weeks after your termination.
B:Please check with your supervisor for information about salary increases.
C:Our company stipulates that you must submit your hours so that we can compensate you properly.
D:It is imperative that we ascertain whether you qualify for benefits.
答案: 【】
5、单选题：
Which of the following demonstrates effective business writing? ( )
选项：
A:The office personnel will assist you with your forms.
B:All executives and their wives will attend the Reno conference.
C:A salesman must meet monthly sales quotas.
D:The female attorney graduated from Yale.
答案: 【】
6、单选题：
To emphasize an idea through mechanics, place it in ( )
选项：
A:Any of these techniques would emphasize the idea.
B:a different font style.
C:boldface.
D:capital letters.
答案: 【
7、单选题：
Which of the following statements regarding bulleted or numbered lists is accurate? ( )
选项：
A:Lists allow readers to review main ideas quickly.
B:Lists decrease a reader’s comprehension of the main ideas.
C:Lists decrease the readability level of a document.
D:Lists confuse readers because they are visually distracting.
答案: 【
8、单选题：
Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer. ( )
选项：
A:False
B:True
答案:
9、单选题：
The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months. ( )
选项：
A:False
B:True
答案: 【
10、单选题：
What question should you ask to visualize your audience? ( )
选项：
A:All answer choices are questions you should ask to visualize your audience.
B:Should I expect a neutral, positive, or negative response to my message?
C:Do I need to include more background information?
D:What position does the person hold in the organization?
答案: 【
第四章 单元测试
1、单选题：
End dates and specific actions in a routine request letter should be placed in the ( )
选项：
A:closing.
B:enclosure notation.
C:body.
D:introduction.
答案: 【】
2、单选题：
Which of the following would be the most effective closing statement in a routine action request letter? ( )
选项：
A:We hope you can get our work completed in a timely manner.
B:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
C:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
D:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
答案: 【】
3、单选题：
In concluding your direct reply letter, you should ( )
选项：
A:provide specifics if further action is required.
B:avoid repeating the information provided or referring to its use.
C:omit your name but include the company name in the signature block.
D:sign off with a familiar expression such as “If I may be of further assistance, please don’t hesitate to call me.”
答案: 【】
4、单选题：
Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening? ( )
选项：
A:A clear description of the desired action
B:An explanation of the nature of her problem with the digital communication service bundle
C:Details of the adjustment she desires
D:A goodwill statement and end date
答案: 【】
5、单选题：
Which of the following is the most appropriate opening for an adjustment letter granting a claim? ( )
选项：
A:Thank you for your letter of November 16 describing your bad dining experience with us last weekenD.
B:Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only.
C:We are very sorry to hear that your meal with us did not meet your expectations.
D:The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.
答案: 【】
6、单选题：
To encourage a positive response to your request for action, consider connecting your appreciation in the closing to a statement developing sender benefits. ( )
选项：
A:True
B:False
答案: 【
7、单选题：
If you use e-mail to respond to an inquiry, check facts carefully because your e-mail, like any document written for your company, is considered a legally binding contract. ( )
选项：
A:False
B:True
答案: 【】
8、单选题：
Begin a direct claim letter with a description of your previous experiences as a faithful, happy customer. ( )
选项：
A:True
B:False
答案: 【
9、单选题：
In the closing paragraph of an adjustment letter, it is inappropriate to mention another one of your company’s products or services. ( )
选项：
A:True
B:False
答案: 【
10、单选题：
Which of the following sentences best focuses on the audience? ( )
选项：
A:You can help us by sending us your payment immediately.
B:We are very pleased to have you as our newest customer.
C:All sentences are focused on the audience rather than the sender.
D:Register now to lock in your preferred travel dates.
答案: 【】
第五章 单元测试
1、单选题：
Tanya is planning a persuasive message. What should she do in her opening? ( )
选项：
A:Show the value of her proposal.
B:Focus on the sender’s direct and indirect benefits.
C:Explain the purpose of the request completely.
D:Ask a stimulating question.
答案: 【】
2、单选题：
When using the indirect strategy in a persuasive message, you should place the reasons and explanations ( )
选项：
A:in the closing of the message.
B:in an attachment to the message.
C:after the main idea.
D:before the main idea.
答案: 【】
3、单选题：
Which of these statements about persuasion is most accurate? ( )
选项：
A:The ability to persuade will be important to success in business, but this ability is not important to personal success.
B:Persuasion is important if you anticipate resistance or if you must prepare before you can present your ideas effectively.
C:Because effective persuasive appeals require creativity, you will not usually need to follow a specific writing plan in these messages.
D:Most persuasive requests should be written directly to show your confidence.
答案: 【】
4、单选题：
The best way to begin a persuasive request is to ( )
选项：
A:capture the reader’s attention and interest.
B:immediately prove the merit of your request.
C:use a neutral but unrelated buffer that leads into the request.
D:explain your request logically and concisely.
答案: 【】
5、单选题：
Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent? ( )
选项：
A:Access, incite, determine, and activate
B:Attraction, innovation, determination, and activity
C:Attention, interest, desire, and action
D:Appeal, input, develop, and attune
答案: 【】
6、单选题：
In the body of your persuasive message, you will reduce resistance by ( )
选项：
A:anticipating arguments and offering counterarguments.
B:avoiding any potential reasons for resistance.
C:shifting reader attention through praise and compliments.
D:focusing exclusively on reader benefits.
答案: 【】
7、单选题：
When writing persuasive claim or complaint letter, you should ( )
选项：
A:suggest that the receiver intentionally deceived you or intentionally created the problem.
B:use a strong tone with accusatory language to demonstrate your dissatisfaction.
C:appeal to the receiver’s sense of responsibility and pride in the company’s good name.
D:address the letter to a specific department such a customer-service department rather than to an individual to get more attention.
答案: 【】
8、单选题：
Roy needs to write a persuasive message to his boss. What would you tell Roy to place in his closing? ( )
选项：
A:Overcome the boss’s resistance to granting your request.
B:Motivate your boss to take action.
C:Repeat all the logical reasons you have supporting your request.
D:Describe your request in detail.
答案: 【】
9、单选题：
Which of the following messages would most likely require the indirect strategy to persuade? ( )
选项：
A:Informing employees of an upcoming all-staff meeting
B:Making a typical claim
C:Asking an employer for agreed-upon benefits such as vacation time
D:Requesting favors and action from coworkers
答案: 【】
10、单选题：
Select the situation that is least likely to require persuasion. ( )
选项：
A:A request to your colleagues to donate money to the United Way each pay period through payroll deductions
B:A request to have a defective printer replaced within the warranty period
C:An invitation to the CEO of Facebook to speak at your professional organization’s next meeting
D:A refund request for a software program that you opened but decided not to keep
答案: 【】
第六章 单元测试
1、单选题：
Business writers must learn which bad-news messages should be presented with the direct strategy and which should be presented with the indirect strategy. ( )
选项：
A:False
B:True
答案: 【】
2、单选题：
If your receiver might overlook the bad news, it is appropriate to use the direct strategy. ( )
选项：
A:False
B:True
答案: 【】
3、单选题：
If your message may create a hostile reaction, you should use the indirect strategy. ( )
选项：
A:True
B:False
答案: 【】
4、单选题：
Thank you so much for asking me to speak at the university’s graduation ceremony is an effective buffer in a refusal letter. ( )
选项：
A:False
B:True
答案: 【
5、单选题：
The most important part of a bad-news message is the section that explains why a negative decision is necessary. ( )
选项：
A:True
B:False
答案: 【
6、单选题：
Using the following statement in an explanation of the reasons for the bad news could help the receiver to accept the message: Although we would like to consider installing the heating system you have offered, we are seeking a more energy-efficient, environmentally friendly unit. ( )
选项：
A:True
B:False
答案: 【】
7、单选题：
Placing the reasons before the bad news improves the chances that the reader will accept and understand the bad news. ( )
选项：
A:True
B:False
答案: 【
8、单选题：
Company policy prevents us from exchanging your defective wireless router more than 30 days after you purchased it is an example of an effective explanation. ( )
选项：
A:False
B:True
答案: 【
9、单选题：
To take the spotlight off the bad news, place it at the end of a paragraph. ( )
选项：
A:True
B:False
答案: 【
10、单选题：
When you must refuse a request, you may sometimes offer an alternative, substitute, or compromise. ( )
选项：
A:False
B:True
答案: 【
第七章 单元测试
1、单选题：
Which of the following is most likely to be written as an informative report? ( )
选项：
A:A feasibility study addressing tuition reimbursement to all employees
B:A summary of information presented at a recent conference for technical writers.
C:A recommendation from the Information Technology Department that your company install a wireless network
D:A comparison of five handheld communication devices that your company might purchase
答案: 【】
2、单选题：
When you organize a report indirectly, in which order should you present your ideas? ( )
选项：
A:Description of the problem, conclusions, facts, and recommendations
B:Description of the problem, facts, conclusions, and recommendations
C:Conclusion, recommendations, description of the problem, and facts
D:The indirect pattern does not follow a set order of ideas.
答案: 【】
3、单选题：
Although citing sources in a formal report is essential, you do not need to cite sources in an informal report.( )
选项：
A:False
B:True
答案: 【】
4、单选题：
The first step in preparing a report is to sit down and begin writing immediately; this technique allows you to capture your best ideas quickly. ( )
选项：
A:False
B:True
答案:
5、单选题：
Which of the following statement is incorrect? ( )
选项：
A:Executive summary is the most important section of the business plan and is written for manager or executive.
B:To show you are knowledgeable in the field, you should prepare executive using as many jargons or technical terms as possible so as to impress your boss.
C:The length of executive summary is suggested to be no more than one-tenth of the business plans or not more than a couple of pages for lengthy business plans.
D:Executive summary highlights the proposal or business plan and is written for manager executives, so it should be less technically oriented.
答案: 【】
6、单选题：
What is the purpose of a letter or memo of transmittal? ( )
选项：
A:To provide a list of sources used within the report
B:To designate the parts of the report
C:To introduce the writer of the report
D:To present an overview of the report
答案: 【
7、单选题：
Headings that show the outline of a report are called ( )
选项：
A:functional headings.
B:descriptive headings
C:talking headings.
D:topic headings.
答案: 【
8、单选题：
Which of the following reports is an example of an analytical report? ( )
选项：
A:A report outlining the new company procedure for reporting workplace injuries
B:A report summarizing the details of a recent seminar you attended
C:A report showing state budget allocations for education
D:A report recommending an antiterrorism security system for mass transit
答案: 】
9、单选题：
Your company currently processes its payroll internally but is considering the use of an external accounting firm. You are in charge of determining whether your company should proceed with this plan. What kind of report would you most likely write? ( )
选项：
A:Summary report
B:Feasibility report
C:Progress report
D:Information report
答案: 【
10、单选题：
Which of the following is not needed in a feasibility report? ( )
选项：
A:Persuasive techniques
B:Costs of implementing the proposal
C:Problems that may result from implementation
D:The background and problem necessitating the proposal
答案: 【】
第八章 单元测试
1、单选题：
Begin the job search by studying the job market and ( )
选项：
A:searching Web sites for job openings.
B:specifying your target job, ideal supervisor, and perfect working conditions.
C:developing a short-range career plan to present at interviews.
D:identifying your interests, goals, and qualifications.
答案: 【
2、单选题：
The best advice for college students who need to learn about careers and establish a professional network is to ( )
选项：
A:volunteer with a nonprofit organization.
B:purchase a good interview suit.
C:enroll in classes in many programs to sample every career path.
D:write your own blog to attract potential employers.
答案: 【】
3、单选题：
Which of the following is a traditional job-search technique? ( )
选项：
A:Visiting a company Web site to search for job openings
B:Searching CareerBuilder and HotJobs
C:Developing a network
D:Checking LinkedIn or Facebook
答案: 【】
4、单选题：
Because it quickly reveals a candidate’s education and experience record, most recruiters favor a(n) ( )
选项：
A:scannable résumé.
B:online résumé.
C:functional résumé.
D:chronological résumé.
答案: 】
5、单选题：
In the Education section of your résumé, you should ( )
选项：
A:specify your high school and college GPAs.
B:list only colleges where you have completed a degree or certificate program.
C:include relevant seminars attended and workshops completed.
D:list all college courses you have taken to give the employer a complete picture.
答案: 【】
6、单选题：
Experts argue about the best length for a résumé, but they agree that you shouldn’t waste space on unnecessary information. Which of the following should you omit on your résumé? ( )
选项：
A:Awards, honors, and certificates
B:Skills and responsibilities learned at part-time jobs while in college
C:Description of internship experiences as part of your college education
D:Complete listing of all courses taken during schooling
答案: 【】
7、单选题：
Generally, job seekers offer their e-portfolios on Web sites where potential employers can access the information round the clock, but e-portfolios are also ( )
选项：
A:posted on the big job boards.
B:printed into hard-copy and arranged into three-ring binders.
C:burned onto CDs and DVDs to be mailed to prospective employers.
D:shared via YouTube and Tweets.
答案: 】
8、单选题：
Which of the following is the best tip for creating a successful cover letter? ( )
选项：
A:Use a creative letter style to surprise the reader and make a big impact
B:Make activities and outcomes, not yourself, the subject of sentences to reduce overuse of “I.”
C:Keep the focus on your skills and traits through frequent use of “I” statements.
D:Use different paper colors and paper types for your résumé and cover letter to create a strong visual impact.
答案: 【】
9、单选题：
The most successful job seekers launch smart, reactive campaigns. ( )
选项：
A:False
B:True
答案: 【
10、单选题：
It is unethical to present your grade point average (GPA) as a calculation based on the grades in your major courses only. ( )
选项：
A:True
B:False
答案: 【
第九章 单元测试
1、单选题：
A personally written message will have much more impact on your reader than a ready-made card. ( )
选项：
A:True
B:False
答案: 【】
2、单选题：
Writing letters of appreciation to customers who complain can be a smart business strategy. ( )
选项：
A:True
B:False
答案: 【
3、单选题：
When responding to a letter of congratulations, minimize your achievements or suggest that the sender has exaggerated your good qualities to appear humble. ( )
选项：
A:False
B:True
答案: 【】
4、单选题：
Sympathy notes are probably more difficult to write than any other type of message. ( )
选项：
A:False
B:True
答案: 【
5、单选题：
You should never send a goodwill messages via e-mail. ( )
选项：
A:True
B:False
答案: 【
请先 ！